Roche created a new initiative that harnessed smartphone technology to generate digital biomarkers, changing the way we track, study and help people living with Multiple Sclerosis. The challenge? The scientists who created this initiative were…scientists. So together we created Floodlight and developed a simple identity that translated their brilliance into an impactful story, distilling hundreds of conversations and millions of data points into one simple strategy: Illuminate the Dots, Complete the MS Picture.