The Bar Method didn't create a workout—they created a movement. Their practice helps people achieve results in all aspects of their lives, from toned muscles to a rise in confidence to long-lasting health.


In a culture obsessed with cardio and "doing more," we decided to hero The Bar Method's new standard of building strength. Each film is an eloquently honest statement surrounding one of four main brand messages: The BarMethod is Safe & Effective, Low-Intensity & Effective, Personal & Effective, and Challenging & Effective.


And just like Bar Method’s commitment to growth, our campaign delivered growth in first time visitors to Bar Method YOY with an increase of 12%.