When it comes to self-storage, people don’t see past the stereotypes. It's used once-in-a-while for moving, as a place for old junk to collect dust, or because a negative life event prompted a need. We developed custom research to map the true emotions behind self-storage. What if storage isn’t a problem to be solved, but a springboard for what’s next? We pivoted against the expected and created Space for Your World, a campaign that reveals the amazing potential behind the Orange Door.