Over a decade ago Burger King called on PITCH and we’ve been serving up the goods every day since. We helped BK evolve “Have it Your Way” to individuality and authentic moments that are relatable to real people. Today we partner with Burger King on Test Market Campaigns and Party With Kids, the brand’s global kid’s meal platform. We helped BK outpace the category campaign after campaign, creating test market platforms as inventive as the food. From designing crowns for King Jr. Meals to securing all toy properties, we’ve been a partner in letting the world know that imagination is King.
Our popular nuggets campaign sparked a conversation that resulted in 250MM earned impressions and drove new incremental sales that had a 6.9% lead over the rest of the industry, giving Burger King one of the best year-end sales in the company’s history.
KING JR. KIDS' PROGRAMS
The Party With Kids platform is all about ensuring kids are free to be kids when they visit Burger King. Our role starts with selecting and licensing the toy properties that will best unlock kids’ imaginations around the globe. PITCH then brings the program to life, creating assets from TV spots to digital screens to window clings for Burger King’s global network. We’re proud to help Burger King spark the imaginations of kids all over the world.