As thought leaders in the retail space, Westfield set off to transform their centers into exciting, multifaceted destinations for shopping, dining, and entertainment. To bring this vision of the new mall to life, we created a new identity for Westfield using playful juxtapositions that bring together fashion, food, and entertainment in unexpected ways. The campaign shows people there's always something new to discover at Westfield and boosted mall traffic along the way.

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