Since its founding in 1964, Tim Hortons has become the largest quick service restaurant in Canada. Some would say it’s a Canadian institution. So, we were thrilled when Tim Hortons brought PITCH on to help them reach a new audience–beyond the border of their loyal loving fans. By focusing on their delicious foods, like the maple waffle breakfast sandwich, hoagies, and iconic coffee, we were able to quickly break into the hearts and minds of Americans.