TABAÑERO

In the saturated world of hot sauce, Tabañero came to us to make their voice heard. For their first-ever big advertising push, we came up with an explosive campaign that launched in the LA and Florida markets. Partnering with influential chefs, we created a series of sensory videos showcasing the diversity of their sauce. We even authored a “Tabasutra” cookbook with striking imagery and recipes to drive buzz and PR coverage.

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