As thought leaders in the retail space, Westfield wanted to introduce a new kind of mall where everything they do is driven by community culture and curation. Each center is a thoughtful combination of shop, eat and play that reflects the local neighborhood’s needs and desires.

The creative campaign came to life with playful unexpected juxtapositions as the core creative element and showed there’s always something new to discover at Westfield.

 

Under Construction Barricades

 

In Pixels