The Weingart Center for the Homeless helps rebuild lives through their programs geared toward getting people off the street and into a job, but the heart of their mission to end the cycle of homelessness was getting lost or overlooked. We set out to get people to pay attention to a problem that’s become too easy to walk by and ignore. Through a rebranding campaign, we simplified and amplified their message: “Don’t make a donation. Make an Investment.” When you invest in Weingart, you invest in lives, and you invest in a better Los Angeles. The campaign sparked global debate online, inspiring celebrity involvement and investments to Weingart skyrocketed.