We are

Put simply, ROC is work that really works.
It breaks through the clutter of any category or experience. It creates a lasting impact on your consumers. And most importantly, it over delivers on your goals. It’s the only kind of work we know how to create. We are the experts in delivering a return on creativity.

 
For our big thinking. We strategically and surgically attack your real business need, delivering breakthrough creative that taps the best delivery method for your consumer and your brand.

 
 

OUR CAPABILITIES

STRATEGY

• BRAND ARCHITECTURE / PRODUCT POSITIONING

• MESSAGE HIERARCHY

• SEGMENTATION / TARGET DEVELOPMENT

• TRENDSCAPING / FORECASTING / SEMIOTICS

• COMPETITIVE & CATEGORY ANALYSIS

• BRAND EMOTIONAL SCIENCE

• MEDIA MOTIVATIONS

• IDEA / CONCEPT / OPTIMIZATION TESTING

• BRAND HEALTH & TRACKING

 

CREATIVE

• BRAND IDENTITY

• BRAND PLAYBOOK & PRODUCT STORYTELLING

• VOICE & MESSAGE DEVELOPMENT

• INTEGRATED CAMPAIGNS

• TELEVISION / PRINT / OOH / RADIO

• WEB / DIGITAL / SOCIAL

• CRM / EMAIL / DR

• EXPERIENTIAL & ENTERTAINMENT

• INTEGRATION & DESIGN

• IN-STORE / RETAIL DESIGN AND DISPLAY

• RETAIL PROMOTIONS

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POST PRODUCTION

• EDITORIAL

• MOTION GRAPHICS

• COLOR GRADING

• 2D/3D ANIMATION

• TITLING / SUBTITLING

• VFX

• ONLINE FINISHING

• DUPLICATIONS

• AUDIO RECORDING

• VOICE OVER

• MIXING

 

STRATEGY     

 

STRATEGY

Brand Architecture / Product Positioning
Message Hierarchy
Segmentation / Target Development
Trendscaping / Forecasting / Semiotics
Competitive & Category Analysis
Brand Emotional Science
Media Motivations
Idea / Concept / Optimization Testing
Brand Health & Tracking