In the saturated world of hot sauce, Tabanero came to us to make their voice heard.  In their first big advertising push, we came up with an explosive campaign that launched in the LA and Florida markets.  Partnering with influential chefs, we created a series of sensual videos showcasing the diversity of their sauce.  

We even authored a “Tabasutra” cookbook with striking imagery and recipes, which we used to cohesively tie the campaign together. 


Printed Words


Out in the World