The solar category has been brought down by companies that claim that technology doesn’t matter, and pursue sales tactics reminiscent of used car salesmen. We had to reframe the solar conversation by introducing SunPower as the leader in solar, driven by higher standards and challenging the norm. We asked consumers to "Demand Better Solar" by considering a company that has been pioneering the solar world for 30 years, making the most powerful panels on the planet and constantly pushing new boundaries in technology, sustainability, customer experience and value. Demand Better Solar is more than just a campaign, it’s a rally cry for how SunPower and its customers define the future of solar and change the world for the better. 

 

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