Over the years, Pitch has received a few flattering words from those we respect most in the business. Here are some examples:
ADWEEK FEBRUARY 2018
Celebrating the 2018 She Runs It Working Mothers of the Year
“Young women are watching. In any industry, they are watching. So set the best example ever. If I’m in L.A. and don’t have a conflict at night, I leave the office at 6:00 sharp to have dinner with my family and put my kids to bed and nothing gets in the way. And that doesn’t hurt my success; it actually aids it by giving me the recharge I need. This is the example I set—that it’s okay to choose your life, too.” Rachel Spiegelman, chief executive officer, Pitch
AGENCY INNOVATORS 2017 JANUARY 2018
The Internationalist Names 27 Agency Innovators
The Internationalist has officially announced the full list of the INNOVATORS of 2017! Pitch’s very own, Sara Bamossy, was featured alongside the twenty-six other men and women that were selected out of the several hundred nominations submitted from around the world.
“For Sara, innovation is an alchemy of strategic approaches and methods to get to the never-before-thought-of or articulated solution. The result? Strategies that are far more upstream than a typical agency would ordinarily employ.”
LITTLE BLACK BOOK JANUARY 2018
San Manuel Casino Takes You to a Fantasy Dreamscape
“We’re excited to be working with our amazing partners at San Manuel Casino on another exciting iteration of the 'All Thrill' brand campaign, and we’re incredibly proud to be a part of this innovative team as they expand their offerings to continue appealing to their long-time loyal players, as well as new visitors,” said Rachel Spiegelman, CEO of Pitch. “Overall, we, along with our partners at San Manuel, wanted to showcase the brand’s unparalleled and elevated experience, both in gaming and in the positive effect and momentum they have created in their community.”
LUXURY DAILY JANUARY 2018
Luxury in 2018: Special Outlook Edition
“High-touch luxury stores will need to maintain their standards in customer service, but evolve the definition to meet today’s needs of simplicity over extravagance."
"In our post-influencer, post-Real Housewives world, the luxury retail industry is something that we all have access to like never before. T his is causing seismic and fast changes in an industry that was accustomed to taking its time and calling the shots. Not any more." Rachel Spiegelman, chief executive officer, Pitch
BUSINESS INSIDER DECEMBER 2017
Subway closed over 900 stores this year as franchisees claim promotions have 'decimated' business
"Today, people are ever more educated on nutrition, food sourcing, and ethical holistic business models," Sara Bamossy, the chief strategy officer at ad agency Pitch, told Business Insider. "To create (or to rekindle) loyalty and sales, it is not enough to label something as 'natural' and it’s not enough to be affordably priced."
ADWEEK DECEMBER 2017
Agency Holiday Cards 2017: The Most Creative Farewells to the Year
Each year, Pitch wraps up the year in pop culture by sending out “Pop Culture Cookies.” This year’s designs included everything from Kendall Jenner’s Pepsi ad to Lyft’s gains on Uber.
MEDIAPOST DECEMBER 2017
Agencies Get In the Holiday Spirit
Pitch distributed batches of its annual "pop culture" cookies that reference moments in pop culture from the past year. The 2017 batch includes top moments like #MeToo, NFL and The Knee, La La Land, Uber Fall From Top, Salt Bae and Trump, and the Women’s March/Wonder Woman.
THE DRUM DECEMBER 2017
Industry insight: reaction to CES’s response to lack of keynote diversity
"CES should boldly and bravely make a call to arms that they will change and shuffle the entire keynote agenda for the event this year until they get to 50% female representation. Put the weight of their brand, their connections and frankly the platform they are on to show the world WE CAN find these women. We just have to try a different search algorithm. I would bet anything on the fact that attendance and PR would soar to new heights if they did this." Rachel Spiegelman, chief executive officer, Pitch
MARKETING COMMUNICATION NEWS NOVEMBER 2017
Westfield Unveils “New New Mall” Holiday Campaign via Pitch
Westfield Malls, in partnership with LA-based creative agency of record, Pitch, launched its new holiday campaign, which showcases how the brand wants consumers to experience holiday shopping the same way they celebrate the holidays – through combining joyful festivities, style + spirit, and sanity services.
AdAge NOVEMBER 2017
Mall Operator Hopes Shoppers Will Forget it's a Mall
"What was most exciting about working on this holiday campaign was creating a dynamic mix of content, situation and fashion to represent what differentiates Westfield during the hectic holiday season," says Rachel Spiegelman, chief executive of Pitch, noting that "Westfield has something for every person, mood and mission."
ADWEEK SEPTEMBER 2017
Why Marketers Are Concerned That 280-Character Tweets Will ‘Dilute’ Twitter’s Marketing Potential
"Some of the most successful brands on Twitter, including Wendy’s, JetBlue and DiGiorno Pizza, have gotten to the peaks of brand engagement because of the discipline and rigor it takes to fit a message into 140 characters." Rachel Spiegelman, chief executive officer, Pitch
DIGIDAY SEPTEMBER 2017
How M.Gemi turned its physical stores into data troves
With technology powered by mobile commerce platform PredictSpring, M.Gemi has turned its stores into an offline database. It’s equipping its store associates with an app that can track the products customers purchase, add items to a customer’s online cart to save for later and enable mobile checkout. The goal is to create a feedback loop around product performance that the brand can then respond to, as well as create a more tailored experience for customers who shop M.Gemi both online and in store.
HUFFINGTONPOST JULY 2017
Women in Business Q&A: Rachel Spiegelman, CEO, Pitch
Rachel has been leading at Pitch since the very beginning, when the advertising agency was launched in 2008. Now, as Pitch’s CEO, she is the living, breathing embodiment of the agency’s working philosophy that demands a ‘Return on Creativity’. Rachel has been instrumental in Pitch’s year-over-year success – recognized by Advertising Age on their prestigious “Agency to Watch” list and with two of their “Best of the Decade” campaign awards.
ENTREPRENEUR JULY 2017
How Can You Reverse Your Company's Work-Life Imbalance? Through Yoga.
“Companies like Apple and Nike even have dedicated meditation rooms where workers can step away from a busy day, unplug and meditate. These are amazing tactics for managing existing stress. As entrepreneurs building a business, we can use mindfulness, particularly the Yama guidelines, to shape culture at the core.”
DIGIDAY JUNE 2017
For brands, fitting rooms are the key to unlocking valuable customer data
“What’s most important for retailers when using data and technology to interact with customers is that they actually respond to what customers want and don’t want,” said Sara Bamossy, chief strategy officer at the agency Pitch. “Every time a customer comes in and out of the fitting room, they’re demonstrating a choice about your product.” Sara Bamossy, chief strategy officer, Pitch
CAMPAIGN JUNE 2017
How investing in creativity will fuel your brand's ROI
“Every client wants a return on investment—that’s why they’re advertising in the first place. And most want the best, most creative work their agency can produce. In the hands of a skilled partner, these things are not at odds with each other, but rather in perfect alignment.”
AdAge JUNE 2017
Connecting the Dots Between Data and Creativity
"The positive of data is that sometimes it helps you understand something that's right in front of your face," said Bamossy. "I don't know very many creatives, especially talented ones, who would say, 'Please don't give me more information.'" Sara Bamossy, chief strategy officer, Pitch
SUMMIT AWARDS JUNE 2017
Pitch wins Gold & Silver at the Summit Creative Awards
Pitch managed to take home Silver and Gold in the 2017 Summit International Awards. The Silver was for the Rocket Mortgage/Star Trek television campaign and the Gold was for the Bonefish Way integrated campaign. Pitch’s print work was also recognized as they were one of the finalist for the Magazine/Catalog/Newsletter category for Konami’s Product Catalog.
ADWEEK JUNE 2017
18 Top Creative Leaders Whose Ads Are Breaking Through Into Culture
Morton’s approach to advertising is simple. “Just do good work, and be a good person,” she says. “It’s an easy industry to not be very nice in, and we’ve all met a million people who aren’t, so I try and keep that in mind. Also, ‘What would Lee Clow do?'”
ADVERTSING AGE JUNE 2017
How Quicken Loans' New CMO Moved from Fiat to Home Finance
The Rocket Mortgage product, which was first introduced in last year's Super Bowl, could help individuals "Mortgage confidently," the messaging says. Though Hurbris came on board after the creative idea was first introduced, he guided the process through production, working with Los Angeles-based Pitch and his own 75-person in-house team.
RETAIL TOUCH POINTS JUNE 2017
Online Retailers Teach Personalization, Mobile & Convenience To Brick-And-Mortar Competitors
“It’s important to understand how your customer prefers to interact with your brand in person, on e-Commerce and on social. For example, Pitch made some changes to the CTAs (Calls To Action) and social content for The Coffee Bean & Tea Leaf and increased conversion from our owned channels to e-Commerce purchases by over 500%.”
MEDIAPOST MAY 2017
Agency Execs Focus On Voice For Brand Engagement
“I think that home is a new frontier for messaging or advertising, but we kind of have to change how we think about CTAs,” Bamossy said. “We can’t be so assertive because that makes people feel like they’ve lost control.”
THE DRUM MAY 2017
‘Don’t be afraid to screw up’: Beyond the Brief featuring Pej Sabet, Pitch, Inc.
"If you’re spending your time trying to cover up something that went wrong, you’re wasting precious time and energy that could be used to do something great instead. So, tell me when a screw up happens, then tell me what the solve will be and let’s move on."
SHOTS MAY 2017
Four ad insiders weigh in on Dove's new Beauty Bottles...insulting or inspiring?
“As marketers and advertisers, it’s important to remember that we can get caught up in our own bubble of ideas and no one is waiting for our brands to provide social commentary. Losing sight of our customer and what they are looking for leads to marketing for marketing’s sake and is the biggest trap any of us can fall into.”
GLOSSY MAY 2017
How the digital strategies of LVMH and Kering stack up
“Kering has moved faster to drive its brands. It’s going to remain brand-specific and continue to put its support there,” said Rachel Spiegelman, CEO of the agency Pitch. “It’s an overarching ‘master plan’ message that then plays out on the brand level, where the power ultimately lies.”
MEDIAPOST MARCH 2017
The IoT Checks In: Bringing Connectivity To Luxury Hotels
One of the oldest industries in the world is poised to pave the way forward for one of our newest technologies, the Internet of Things (IoT). Luxury hotels could be the frontier that finally moves the vision of IoT fully connected living from CES displays to real life. Frankly, given all the efficiency and cost saving advantages the IoT could bring the hospitality industry, it’s almost surprising it hasn’t happened yet. (McKinsey finds that IoT hype actually understates the full potential.) So it seems appropriate now to take a moment to imagine how we should communicate this revolution to the end user, the global affluent guest.
MEDIAPOST MARCH 2017
Improve Your Job Performance, By Volunteering
We sell “better” for our clients’ brands daily. But how often do we actually step out of the walls of our offices to stop selling and start giving to make the world better? Volunteering can actually make us better at our jobs.
ADWEEK DECEMBER 2016
Pitch Made Its Annual Holiday Cookies, Topped With the Key People and Moments of 2016 How many can you get?
O.J. rules the Emmys, Britain leaves the European Union, Beyoncé reinvents the music video, and Ken Bone captivates the country (as do Chewbacca Mom, Ryan Lochte, Melania Trump and Pokemon Go). Those are a few of the standout moments and personalities of 2016, according to the annual recap of pop culture from Los Angeles-based Pitch Agency, which presents its curated choices as screen-printed artwork on top of gourmet sugar cookies.
ADVERTSING AGE NOVEMBER 2016
Pitch Names President Rachel Spiegelman CEO
Pitch, a Project Worldwide agency, has appointed President Rachel Spiegelman as its new CEO, effective January 1, as current chief executive Jon Banks transitions to the role of chairman.
Ms. Spiegelman, one of Ad Age's 2016 40 Under 40 honorees, was named president of Pitch in April 2013, about a year before the agency was acquired by Project.
MEDIAPOST NOVEMBER 2016
Pitch Elevates Rachel Spiegelman To CEO
The incoming CEO has worked “tirelessly since we opened Pitch eight years ago and she’s the absolute best person to lead our next chapter," says Banks. "Clients love her and she’s an amazing marketer with strategic and creative chops able to get the best out of everyone. That’s an ideal skill set for a CEO.”
ADSTASHER OCTOBER 2016
See These 5 Fun Ads For Public Storage via Pitch USA
Meteorites, Journey, Gravitational Pull, Eclipse & Exploration. Moms and dads love their beautiful kids / relatives dearly, but dealing with their belongings can be daunting task. Public Storage helps families reclaim their space and even help create new space for some peace and quiet.
ADWEEK JULY 2016
50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous
For Linn, it's all about the visuals. "As an art director by trade, the creative process for me, nine out of 10 times, begins with a single key image that will help tell a story," she says. The former Dentsu and FCB creative has been telling stories at Pitch since 2013, and is particularly fond of her work for Netflix's Orange Is the New Black and Pepsi's 1893 soda.
CAMPAIGN US JULY 2016
Why you should break up with your 'meh' agency job
"When you finally land a job, you’re so happy to be off the market! You share your good news with the world via Snapchat, and Instagram, #HIRED!, and everyone knows your success. So what happens when the celebrations come to an end, and you realize the prize at the end of the journey is a job that you’re not so crazy about — or worse?"
ADVERTSING AGE JULY 2016
How Do Vulcans Buy a House on Earth? With Rocket Mortgage
The "Star Trek"-themed campaign was created by Pitch, Los Angeles, and is the result of a partnership between Quicken Loans and Paramount Pictures. The ads promote the upcoming "Star Trek Beyond" movie that opens in theaters July 22.
"The Vulcans have no emotions, and home buying can be very emotional," Mr. Steiber said. "It's an interesting juxtaposition, using the light-hearted humor of a non-emotional Vulcan to make a very emotional decision through the ease of Rocket Mortgage."
SHOOT MAY 2016
Teaching the Math
By providing creatives (or any non-bean counter) a basic understanding of the budgeting process and costs that go into productions, we can reduce the waste. By teaching the math, we not only reduce the inefficiency but we empower creatives to practice “viable creativity.”
BUSINESS INSIDER MARCH 2016
RANKED: The 30 most creative women in advertising
As president of LA agency Pitch, Spiegelman changed the official agency mantra to "Return on Creativity." This led to the "Stop Donating to the Homeless" campaign for the Weingart Center.
She also worked on the major rebranding of Burger King's children's menu: KING JR. Right now Spiegelman is working on a TV campaign for Pepsi's premium cola drink, "1893," and an ad for Netflix original series "Orange is the New Black."
LOS ANGELES BUSINESS JOURNAL DECEMBER 2015
Donald Trump, Caitlyn Jenner and the pope might never wind up sitting side by side. But they are sharing close quarters in a box of decorative sugar cookies meant to showcase some of the year’s buzziest moments.
ADLAND NOVEMBER 2015
GoToMeeting.com - High Stakes
Breaking on Monday Night Football, this national TV spot is created by Pitch for Citrix's GoToMeeting product. Not only is this the first GoToMeeting spot in a long time (since June 2014), it’s the very first that has a sense of humor.
ADWEEK SEPTEMBER 2015
Pitch Rolls the 3D CG Dice for Local Casino
Culver City’s Pitch won a review launched by the San Manuel Indian Bingo & Casino last year after the client chose to search for the right shop to assert its status as “number one in visitation in its market.”
The campaign aspires to use its mix of CG, 3D animation and live footage in order to take viewers on a “wild ride into the interior emotions of casino players.”
MEDIAPOST JULY 2015
The Feeling is Mutual: Mentoring the Next Generation
"Millennials are sponges for on-going feedback that boosts confidence and a sense of purpose. Younger Millennials, who are just entering the workplace or only a couple of years in, tend to respond best to strengths-based coaching. Even constructive feedback can be framed as a strength to develop versus a weakness that needs fixing." -Sara Bamossy
ADVERTSING AGE FEBRUARY 2014
Ad Age A-List Names Pitch Agency to Watch
Agencies--and the marketing landscape--never stop evolving. From well-established firms hitting a new stride or carving out different disciplines to up-and-comers offering digital-world solutions, here are 10 shops to have on your radar in 2014.
What started out in 2008 as a largely promotional shop in Culver City, California, has grown into an integrated agency that boasts a 43% revenue increase in 2013, a 50% increase in clients and an employee count rise to 47 from 27. It's been a longtime Burger King shop, but it added more general market and global duties to its account last year, along with other 2013 wins such as Pinkberry and Maaco.
TWITTER JULY 2013
Twitter Names Maaco Twestimates Campaign a Creative Favorite
Maaco and Pitch offer "Maacovers" and rescue drivers after car accidents with a real-time #Twestimate on cost repairs. Maaco partnered with Pitch to evolve its brand personality and find new ways to connect with customers by simplifying the process of auto paint and repair. Knowing that social and digital would play a pivotal role, Pitch dubbed Maaco’s rebranding a #Maacover.