As one of the crown jewels of Netflix’s originals slate, Orange is the New Black has built a loyal fan following - its own “orange army,” through a perfectly provocative plot and compelling characters. Once you step into Litchfield, you’re locked in, but there are many who still have never seen the series.
To grow Netflix subscribers, we’re promoting the entire franchise to nonwatchers by giving them an irresistible glimpse of life behind bars, while engaging the show’s superfans for the launch of season 4. We put the viewer in the shoes of the newest inmate in five 1st person point-of-view promo videos with hidden easter eggs that lead to extended social and digital interactions with the show. Welcome to Litchfield.