Bonefish Grill found themselves relying too heavily on deals and limited time offers to get attention in the cluttered casual dining world. It’s a fast way to get people in seats, but only lasts until the deal is done. We’re helping Bonefish Grill win customers’ hearts by showing guests the passion behind the brand. That’s why Bonefish Grill lets their people do the talking, in an unscripted documentary style campaign. It’s the authentic way we’re helping Bonefish Grill bring people back to the brand they once loved and enticing people for the first time.